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Pathos:
The emotions triggered in this picture are emotions of endurance, and strength. The picture of Lance Armstrong and the picture of the Subaru Outback are supposed to go hand in hand with each other. In hopes of the advertiser the reader should acknowledge that just like Lance Armstrong is tough in all sorts of ways so is the Outback. Lance Armstrong has gone through many “races” in his life, one in being fighting testicular cancer. Armstrong truly represents the word strength and if the Outback is just like Lance Armstrong then the reader starts to feel convinced that the Outback is the right car for them.

Ethos:
This advertisement uses a famous professional biker, Lance Armstrong as a way to convince it’s readers that the Subaru Outback is a tough car. The advertisers are saying that the SUV is just as tough as Lance Armstrong.

Logos:
At the bottom of this advertisement there are many facts about the Subaru Outback that could potentially convince the reader to look into buying the Outback such as the “toughest SUV”. If the advertiser is saying it is the toughest SUV as a fact then the logical appeal of the car would catch the reader’s eye as being top of the line.




Does everything work alright for this ad.